Should Teachers Be Allowed To Use The School Environment for Social Media Content?


Should Teachers Be Allowed To Use The School Environment for Social Media Content? Especially if it is monetized.

It has been slightly past a week, since the issue of a teachers sponsored post on her Tik Tok erupted. Known as @qiwiie, the general sentiment from the public on her postings, is that she is a kind, fun, cute teacher.

Is this enough though, to consider the postings acceptable?

To top that, accounts as such are generally monetized. In this case, it was in actual fact a paid sponsorship.

What spurred this?

The video itself would have probably never come to light if not for a fellow twitter user @amuse_guele who posted the video on her twitter and contained an image of one of the students. The mother of the student has tweeted to her to remove the photo stating “I am the mother of the girl in your screenshot. I do not consent to you spreading her photo on your twitter. I gave consent to Ms Shi Qi to make a video with her but not for you to spread this picture. I will give you 12 hours to take it down before I take it to court.

If this tweet did not appear, would the whole situation have blown up?

The video itself was quite harmless, nothing out of the ordinary especially if you have seen previous videos by Shi Qi.

All of a sudden, netizens did comment that they found it inappropriate for Shi Qi to be spot-checking several student’s bag and “stealing a gummy to eat”.

Shi Qi immediately removed the video and has issued an apology:
“I would like to apologise to the parents and individuals who were offended by a recent video I posted. I am really sorry. The video was sponsored content. It was filmed during break time and I placed the gummies into the bags before the shoot. I looked through the student’s bags, took out a gummy and ate it. This is an oversight and my fault, which I deeply regret.” Shi Qi

Interestingly enough, in late May this year, there was a question about how teachers utilize social media in the classroom.

While this could somewhat have been in line with the rise of online learning and teacher’s themselves growing popularity from what was initially for educational purposes, there is a concern about the type of videos that are posted which clearly now includes students and are deemed very much as sponsored posts. Shi Qi @qiwiie however, is not the only one and up to today, there are still several accounts of teachers, made public with no censorship of students identities, school and more so, brand positioning.

There are certainly mixed reviews on this, but what Datin Noor Azimah, Chairman of the Parent Action Group for Education (Page) commented, the Education Ministry should formulate guidelines for this. It is not to discourage teachers from being creative and innovative but to strike a balance.

What do you opine on this?





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